Food Empire To Unveil its New Range of Authentic & Exotic Delicacies in OrienBitesTM at European Seafood Exposition 2008 in Brussels .....................................................................................................................................
OrienBitesTM adds a new delectable assortment to its range of authentic Asian cuisine
Singapore, 19th April 2007 -
Singapore, 18th April 2008 - Mainboard-listed Food Empire Holdings (“Food Empire” or "the Group”) - a leading food and beverage group is pleased to announce that its proprietary brand of frozen convenience food, OrienBitesTM, will be launching a new assortment of products in the upcoming European Seafood Exposition. The annual event is a global showcase and marketplace for all seafood buyers, sellers, food services and wholesalers, which will be held in Brussels, Belgium from 22nd – 24th April 2008.
The new product assortment under OrienBitesTM would include Coconut Shrimp Skewers, Potato Shrimp Skewers, Crab ‘N’ Shrimp and Tempura Shrimp which would be showcased in the European Seafood Expo (ESE) and to be launched in the many markets of Western Europe including Belgium, Spain, Greece, Germany, Holland, Denmark, France, Italy and UK.
The newest additions to the suite of OrienBites’ products include Coconut Shrimp Skewer and Potato Shrimp Skewer. Being colorful and bright, these scrumptious offerings of shrimp skewers liven the palate with tropical flavours of coconut and potatoes. These juicy plump shrimp skewers serves well with an exotic sauce or even on its own and will surely entice your taste buds on any occasion.
For those who are delighted with our OrienBitesTM authentic and delectable range of exotic delicacies, the Group will also be launching a palatable range in Tempura Shrimp and Crab ‘N’ Shrimp. Bridging the convenience of a popular Japanese dish of Tempura Shrimp and the no hassles type of preparation, the offerings entails a convenient and simple way of preparation such as microwaving.
In short, the consumers would not miss out any opportunity to savour our newest range of authentic and exotic delicacies in OrienBitesTM, majority of our products which will be showcased in major exhibitions such as ANUGA , European Seafood Exposition, etc.
We will continue to bring the OrienBitesTM experience to all through more innovative and focused brand building activities.
If you are interested in our suite of products or would like to explore business opportunities further, contact us at +65 6744 8911 or visit us at 9-4353 in ESE 2008, Belgium or log onto www.orienbites.com.
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About Food Empire Holdings
SGX Mainboard-listed Food Empire Holdings is a leading food and beverage
company that manufactures and markets instant beverage products, frozen
convenience food, confectionery and snack food.
Food Empire Holdings' products are exported to over 59 countries in markets
such as Russia, Eastern Europe, Central Asia, China, Indochina and the US. The
Group has 18 offices (representative and liaison) - Russia, Ukraine, Kazakhstan,
Uzbekistan, Iran, Poland, Turkey, Belgium, Bahrain, Mongolia and Vietnam.
The Group's core products include a wide variety of regular and flavoured coffee
mixes and cappuccinos, instant chocolate and other beverages. Food Empire also
markets a refreshing range of confectionery, snack food such as dried calamari
and potato crisps and a delectable assortment of frozen convenience food that
includes Asian delicacies.
Food Empire has more than 400 types of products under its own brands
including MacCoffee, Klassno, Hyson, FesAroma, OrienBites, MacCandy, Zinties
and Kracks. MacCoffee, the group's flagship brand, has been consistently rated
as a market leader over the past few years and was recently ranked among the
top three most popular instant 3-in-1 coffee brands in the group's core markets
including Russia, Ukraine and Kazakhstan.
The Group has won numerous accolades and awards including being ranked one
of "The Most Valuable Singapore Brands" in 2003, 2004, 2005 and 2006 at the
national brand award organised by IE Singapore. MacCoffee was ranked one of
"The Strongest Singapore Brands".
For more information on Food Empire, please visit .
